Long gone are the days when it was ‘unmanly’ for a man to moisturise.

Loreal-Paris-BMAG-Article-Our-Best-Skin-Care-Products-For-Men-DThese days a man’s bathroom cabinet can be just as overcrowded as that of a beauty-loving woman. The structure of men’s and women’s skin is the same, when it comes to a regime of cleansing, hydrating and protecting, they both need the same thing, as skin behaves in the same way.

Pollution, oily skin or make-up removal - whatever the concern, a deep-cleaning yet hydyrating cleanser is required by all. Balms are a great option for both oily and dry complexions, easy to massage around facial hair, and perfect for removing make-up, even stubborn waterproof mascara. Try Pixi Double Cleanse £24
at Boots.
Are you are looking to moisturise with something that sinks in quickly and doesn’t feel sticky and contains active ingredients to firm? Or to rehydrate post-shave? A gel based cream ticks these boxes, and is the ideal consistency for almost everyone. Clarins Hydra-Essentiel Cooling Cream Gel from £36 is a good one.
Enlarged pores and dullness due to pollution are non-gender concerns. In addition, pigmentation in men (often due to omitting SPF) or lack of skin firmness in women (because of lower collagen density), are also problems that can be addressed with a does-it-all serum. Pick up something that contains these key ingredients acid for hydration, retinol to target pigmentation and wrinkles, and peptides for firmness. Consider No7 Protect and Perfect Intense and Advanced Serum £26 at Boots.
Male or female, the skin around the eyes is much thinner than elsewhere on the body, so the need for a good eye cream is universal. Look out for one which includes fine line-reducing niacinamide, also known as vitamin B3; and retinol, also known as Vitamin A, which helps to reduce dark circles. A lightweight gel formulation is great to help beat puffiness. Try Olay Eyes Pro-Retinol Eye Treatment £29.99 from Superdrug.
There are over 75,000 instagram posts with the tag #malemakeup. And we are not just talking drag-style looks - men now want in on the power of a great base. Step forward CC, or colour correcting, creams. They are as fluid as moisturiser which makes them handy for blending into facial hair, but offer the colour of foundation. They also contain clever pigments to even out skin tone without giving heavy-looking coverage. Many offer good SPF protection too, so great for pretty much everyone! Give IT Cosmetics Your Skin But Better CC+ Illumination Cream SPF50+ a go, £30 at Boots.